U.S. Olympic Committee Extends Partnership with e-Commerce Giant TeamFanShop to Host Official Online Stores

Colorado Spring, CO (PRWEB) November 22, 2011

The U.S. Olympic Committee announced today the renewal of TeamFanShop, Inc., a subsidiary of Fanatics, LLC, as the preferred e-commerce service hosting official online stores for the USOC through 2020. In addition, TeamFanShop is now the official online store provider for six of the USOCs National Governing Bodies.

At http://www.TeamUSAShop.com, fans can choose from hundreds of quality red, white and blue products from the USOCs official licensees, including Nike, Polo Ralph Lauren and Outerstuff. Apparel and merchandise for the London 2012 Olympic Games is available along with Team USA T-shirts, hats, jerseys, sweatshirts, collectibles and more for children and adults. Fans can also purchase jerseys, apparel and sports equipment from six NGBs, including USA Curling, USA Field Hockey, US Ski and Snowboard, US Speedskating, USA Swimming and USA Team Handball.

We chose TeamFanShop to power Team USAs official online store because it offers a full suite of valuable services, said Peter Zeytoonjian, USOC Managing Director of Consumer Products. TeamFanShop, the USOC and our NGB partners are able to offer our fans and customers a rewarding shopping experience while increasing online sales. The first two years of our partnership have been highly successful, and we look forward to continuing our relationship.

TeamFanShops partnership with the USOC, which began in 2009, includes a highly secure store platform, merchandising solutions, inventory management, personalized store design, an increased line of merchandise and top rated customer service. Every fan of Team USA enjoys a complete shopping experience featuring $ 4.99 flat rate, 3-day shipping and easy returns.

Our partnership with Team USA has proven to be a mutually successful endeavor and TeamFanShop anticipates even greater results during the coming years, said Brian Swallow, Vice President of Sales and Marketing for TeamFanShop. The 2012 London Olympic Games are right around the corner and Team USA fans are going to want merchandise quickly and efficiently. With TeamUSA merchandise by Polo Ralph Lauren, relationships with all major licensees, including Nike, the official outfitter for U.S. Olympic and Paralympic athletes, and the largest assortment of officially licensed USOC gear found anywhere, TeamFanShop is ready to meet the needs of Team USA supporters everywhere.

About the USOC:

The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information, please contact the USOC Communications Division at (719) 866-4529 or visit http://www.teamusa.org. Follow us on Twitter and Facebook.

About TeamFanShop:

Founded in 1995, TeamFanShop is a leading provider of private label e-commerce solutions for Division I colleges and professional sports teams. Its dedicated solutions power the official e-commerce sites for some of the biggest names in sports and sports media. Partners include the Oklahoma Sooners, Georgia Bulldogs, Penn State, Florida Gators, Jacksonville Jaguars, Tampa Bay Buccaneers, Philadelphia 76ers, The Southeastern Conference, The Atlantic Coast Conference, Ivy League, CBS Sports, New York Giants, FOX Sports, Oregon Ducks, Orlando Magic and Denver Broncos, among many others. TeamFanShop combines best-of-breed, turnkey e-commerce hosting website development with highly efficient order fulfillment, secure shopping cart solutions, and customer relationship management services to help partners fully monetize their official websites.

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ClearSaleing to Host Attribution Management Lunch at Search Insider Summit, May 6-9, Captiva Island, Florida

Columbus, OH (PRWEB) May 6, 2009

Attribution management - the ability to scientifically measure which online marketing activities in a campaign contributed to a sale - is one of the hottest topics in marketing today, as agencies and advertisers have a growing need to more accurately allocate online spend dollars. At May's Search Insider Summit, ClearSaleing, the leading provider of advertising portfolio management software, is hosting and participating in a series of events designed to give attendees a well-rounded look at the science and value proposition of attribution management.

ClearSaleing Chief Innovation Officer Adam Goldberg, described as "the attribution management guru" by Forrester Research, will give a presentation titled "Choosing the Right Attribution Management Solution" at the ClearSaleing-hosted Lunch and Learn session, Thursday, May 7th, beginning at 1 PM. Attendees will receive a complimentary Attribution Management Buyer's Guide that outlines questions they should ask of potential attribution management vendors.

"Advertisers are beginning to recognize that counting just the last click before a conversion does not give adequate ROI insight into the various marketing elements that contributed to that conversion. At Search Insider Summit, we'll examine how attribution management goes far beyond the last click, and the benefits of using profit as a metric to evaluate campaign success," says Goldberg. "Once a marketer has a more complete picture of the effect of each marketing activity, via the use of attribution management, they can more accurately connect marketing activities with profit."

Goldberg is also serving as a table leader during the "Attribution" roundtable session, Thursday, May 7th at 11:30 AM.

For additional information on attribution management, Goldberg suggests marketers visit http://www.attributionmanagement.com , a site sponsored by ClearSaleing. The site gives regular webinars on the science and practice of attribution management and offers videos, articles and analysis to help marketers gain greater understanding of this emerging field.

About Adam S. Goldberg - Chief Innovation Officer

Prior to ClearSaleing, Adam Goldberg worked at Google where he was hired to start their first inside sales team in 2003. While at Google he helped to build the inside sales team into a $ 500 million a year organization. He also created Google's proprietary B2B search engine to help his sales team identify prospects and to help Google better understand its customer base. Prior to working at Google, Adam Goldberg started Actuate Software's inside sales division. Actuate is a leader in Information Delivery software. He grew this team from 1 person to 20 when he left Actuate in 2003 to join Google.

About ClearSaleing

ClearSaleing's advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments. ClearSaleing's technology enables attribution management through its patent-pending Purchase Path technology. Purchase Path accurately attributes profit (ROI) across the multiple marketing touchpoints that contribute to and influence a sale.

ClearSaleing is a thought leader in the growing scientific field of attribution management and founder of the Attribution Management Forum, the profession's e-community for interactive marketers.

ClearSaleing's unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, visit http://www.ClearSaleing.com.

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